Encouraging Safer Driver Behaviour: Why Speed Matters


If you’re driving too fast for the weather or the road & traffic conditions, even if it’s below the posted limit, it can be considered speeding. Travelling at increased speeds intensifies your risk of losing control at the wheel. It is a known fact that for every 5km/h over the speed limit you travel, you double the risk of being in a vehicular accident.

Why is it important to drive within the posted speed limits?

  • It allows road users more time to assess hazards and potential collision incidents
  • It reduces the distance travelled while reacting to hazards
  • It provides a greater opportunity to avoid a collisions
  • It makes it less likely that you or another driver will lose control
  • It reduces the impact forces in the event of a crash, making severe outcomes less likely

Some sobering statistics on reaction vs braking distance:

What can Telematics do for speeding?

Telematics provides a wealth of data and information on what is actually going on when drivers get behind the wheel, however, it’s how this information is used that encourages the right driver attitudes and behaviours to make the greatest difference. By utilising fleet tracking options in telematics you can run reports on driver behaviour, tracking their speed and location travelled fleet-wide. Just to give an example, Netstar’s telematics technology has been used for over 20 years to manage the minute to minute activity of entire fleets of vehicles to improve driver safety and performance, increase business efficiencies, and overall productivity by regularly monitoring vehicle and driver behaviour.

Such vehicle systems help identify a driver’s non-compliance with safe driving rules but more importantly identifies good driving behaviours. It is widely recognised that an emphasis on rewarding and recognising good behaviour has the most positive and lasting impact on improving driver attitude and behaviour.

Major companies have now started to implement heavy and light vehicle safe driver recognition programs and provide rewards and recognition for safe driving through their annual Driver of the Year events. We have also found that customers who reward drivers in an end-of-month good behaviour bonus had far greater success in encouraging good driving behaviour.

Businesses that do not have telematics systems available to help them understand their driving safety risk should seriously examine the benefits and consider installing them. The benefits far outweighs the cost. Those that already have such systems use the rich data and information available not only to identify opportunities for improvement but most importantly identify good driving behaviours and exemplary drivers. This is always a good opportunity to formally recognise and reward exemplary drivers to help build a strong and resilient driving safety culture.

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